What is a Branding Session

Branding Educational

branding session new jersey by jocelyn cruz photography

SO, BUZZ WORD ALERT! BRANDING SESSION! WHAT IS IT? HOW DOES IT WORK? DO I NEED ONE?

WHAT IS A BRANDING PHOTOGRAPHY SESSION?

These days the words brand and branding are thrown around left and right. It’s hard to know what it actually means sometimes. So, If you’re new here- hi! Welcome! I’m Jocelyn! It is so great to meet you! I’m a personal branding photographer serving the Jersey Area. 

Branding photography is professional images that capture you, your business, and your brand. My approach to branding photography is to create and capture images that perfectly embody the feelings you are trying to give to your clientele. There is a lot more strategy than just a head shot when it comes to brand photography.

It involves a good amount of “getting to know” each other at the up front. I spend a lot of time up front to get to know my clients and their businesses. We develop a strategy and visual image strategy for their session so we can create images that perfectly embody their businesses and brands. 

WHY DOES IT MATTER?

In a world of online entrepreneurs, it’s really easy to get lost in the shuffle! When running your own business it’s hard to come up with consistent content that feels luxury, diverse, and fitting to your brand! 

This is where branding photography comes in! After your branding session, you’ll have bunches and bunches of photos to use on your website, in promotional sets, as headshots, and social media content! I mean- c’mon! That’s amazing!

WHO IS IT FOR?

Any and all business owners looking to create consistent beautiful content and take their business to the next level!

HOW DO I KNOW I NEED ONE?

I get asked this question a lot! So I actually wrote a whole blog post on how you know when you’re ready to invest in a branding session! You can read it here!

HOW DOES IT WORK?

I love personal branding photography because the process is so unique to everyone and the process always looks different. Like I said, when first working together we will go through some strategy assignments to help understand your brand story and messaging. 

From there, we’ll put together your session timeline and a list of desired shots to capture on your big day! Based on the package you choose your brand session will last anywhere from 3-6 hours! And three weeks later you’ll receive an extensive gallery of beautiful images to use as consistent and luxury content! (Hello next level of business!!)

Interested in seeing more of my work! Head to my social media and follow along!

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@jocelyncruzphotography

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Hi, I'm Jocelyn Cruz, the one behind the lens at your milestone moments. From capturing your wedding's heartfelt dances to the big reveal of your latest business venture, I'm there. My approach to photography? Simple yet profound: seize the real, unscripted emotions and turn them into your visual legacy. Ready for authentic, timeless photographs that reflect your true story? Connect with me, and let's create something unforgettable.

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